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The FBN Network came about when farmers wanted to develop an independent, unbiased, and objective farmer-driven information source — no marketing fluff, just the facts on raw performance. They knew that if they could share their agronomic precision data with one another, they could all make better decisions on seeds and agronomics.
Working together, they knew they could learn vastly more than by looking only at just their own farms, thereby unlocking the true power of the precision farm data they’d paid for. These farmers wanted objective information on seeds, fertility, soils and dreamed of what might be discovered scientifically from having more data. They wanted transparency and to be treated fairly in the market. They wanted to build a company that reflected their values and truly put them, the farmers, first.
The event that really changed Kinze, and farming, was a conversation Jon had with farmers in 1975. After hearing some of his friends complain about the amount of time they wasted constantly dismantling and loading their planters onto drop-bed trailers, Jon invented a rear-folding planter toolbar. And planting changed forever.