What is MQL (Marketing Qualified Lead)?
Short Description:
A lead that has engaged with your marketing efforts and is considered ready for nurturing.
Expanded Description:
A Marketing Qualified Lead (MQL) is a lead that has shown enough interest in your product or service through engagement with your marketing efforts. MQLs typically interact with content such as blog posts, ebooks, or webinars, and demonstrate behaviors that suggest they are open to further communication. They are passed from marketing to sales for deeper qualification and nurturing.
MQL Process:
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Engagement: Leads engage with marketing content (downloads, sign-ups, etc.).
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Qualification: Marketing assesses their level of interest based on predefined criteria.
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Transfer to Sales: MQLs are handed off to sales for follow-up.
Benefits:
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Higher conversion rates by targeting leads who are already familiar with your brand
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Streamlined process for moving leads from marketing to sales
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Improved collaboration between marketing and sales teams
Example:
A prospect who downloads an industry report, attends a webinar, and requests a consultation would be classified as an MQL. The marketing team hands this lead to sales for further engagement.