What is SQL (Sales Qualified Lead)?
Short Description:
A lead that has been vetted by sales and is ready for a direct conversation or demo.
Expanded Description:
A Sales Qualified Lead (SQL) is a lead that has been assessed and vetted by the sales team. This is typically a more advanced lead who has expressed interest in making a purchase, and sales teams are ready to have a direct conversation or provide a demo. An SQL is deemed ready for a sales pitch or further negotiation, having met the necessary criteria set by the sales team.
SQL Process:
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Lead Engagement: The lead has shown high intent through actions like requesting a demo or meeting.
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Sales Qualification: The sales team verifies the lead’s fit, budget, and interest.
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Ready for Conversion: The lead is passed to the sales team for direct outreach.
Benefits:
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Shortened sales cycles
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Higher likelihood of conversion due to better sales qualification
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Clearer focus for sales teams on leads that are ready to engage
Example:
A prospect who has requested a demo, confirmed their budget, and discussed specific needs with a sales representative would be classified as an SQL, ready for the final stages of the sales process.