Sales Velocity is the measurement of how quickly deals move through your pipeline and generate revenue. It provides a real-time snapshot of your sales momentum, telling you exactly how much revenue your team is bringing in every single day. Whether you are managing a local sales floor or scaling a global B2B outbound team from tech hubs like Bengaluru to San Francisco, tracking velocity is critical for accurate revenue forecasting and identifying bottlenecks before they cause you to miss your targets.

The standard equation multiplies your Number of Opportunities by your Average Deal Size and your Win Rate, then divides that total by the length of your Sales Cycle in days. If you have 50 active opportunities, an average deal size of $10,000, a 25% win rate, and a 60-day cycle, your pipeline generates roughly $2,083 per day.

First, input your baseline metrics (opportunities, deal size, win rate, and cycle length) to find your current velocity. Then, utilize our unique “Reverse Funnel” feature by entering your Monthly Revenue Target and your Cold Contact-to-Opportunity conversion rate. The calculator will analyze the gap between your current pacing and your target, and explicitly tell you how many raw, net-new outbound contacts you need to source today to bridge that revenue gap by month’s end.

There are four distinct levers you can pull: increase the number of opportunities, increase your average deal size, improve your win rate, or shorten your sales cycle. The fastest way to force momentum is usually at the top of the funnel. By feeding your SDRs higher quality, verified B2B data, you can instantly increase your volume of opportunities while simultaneously improving your win rate and shortening cycle times due to better prospect targeting.